In October last year I set out to network like crazy, as I understood that that is how you get work, how you meet people you may want to work with again in the future and also to show people what I was working on as I transitioned from Film School to the film industry.
Over the course of the year I worked tirelessly. I can’t remember now how many different jobs I have done, let alone the huge amount of wonderful people along the way. All I wanted to do was keep riding the social network wave and to share all the experiences I was having and the things I was learning.
Each day I would log on and share a tid bit on Facebook or write a full blog post and then at 6 or 7pm I would do it again. Each time I worked on a new job I made sure I had pictures to share and most people I met I would direct to my Facebook page. Mastering the art of social network took some time and eventually became a full time job.
The idea with social networking is obviously to keep people interested, not to drop the ball and lose interest. The more buzz there is about your social networking page, then the bigger audience you will have. Which at the end of the day is the main point. Why write up a gear reveiw that no one will ever read?
It became a hobby of mine which I was thoroughly enjoying. Some days I would have to stop myself from writing a new blog post because I felt I was spending too much time at the computer and not getting enough work done 🙂
For a time I felt like my social networking outlets were going strong. People were sharing their film needs on my page and seemed to be following my blog and post updates as they came. It was great. I felt like there was a buzz of energy which was so exciting. All the work of writing blog posts and putting up pictures and sharing info about gear and work and other peoples projects, all seemed to be going well.
Facebook changed their system which meant that unless I paid a fee my audience would be smaller. The only way around this was to get everyone who had already ‘LIKE’ my page, to come back, and essentially like it again, specifically choosing to have my posts show up in their news feeds. Unless this happened, the audience that I once had was gone. Sure they liked my page, but they weren’t even receiving my posts. What chance did I have of anything being read?
I saw my views halve within a matter of weeks. I pushed and pushed to keep posting, using the skills I had gained through the last year of networking to try and get content out at the best time of day and to tag it well to draw attention, but no matter how had I worked, the audience continued to shrink.
I was fighting a losing battle.
Sadly, I feel I’ve lost my mojo. It’s not that I’m working less, or the stories I have are any less interesting, it’s just that I find it harder to sit down for a few hours and write an informative gear review or a funny quote for the day or tell a story about working on a shoot because ‘What’s the Point?’ No one will even read it. I may as well get on with something else.
Unfortunately just giving up doesn’t sit well with me. I want to continue writing and I will. It’s just that it feels incredibly harder now. It takes so much energy to network with people face to face (and not cross the delicate line of being overly keen and in peoples faces), to sit a research a product to write a tutorial or gear review and to post it all over Facebook to reach people.
I have looked into a few suggestions for how to combat this issue in case you too have a similar problem. Unfortunately there aren’t many answers.
“Really getting your Page seen in news feeds” – A-Ha Yourself Epiphanies
“The 7 Biggest Fan Page Marketing Mistakes” – The Unofficial Facebook Blog
“Is Facebook Making You Pay to Show Up in the News Feed?” – The Modern Tog
“The Simplest Way to have your page Show In News Feeds” – John Haydon
So I guess my point is that I’m still here. I just may have disappeared from your news feed.
If you liked this post and would like to see more like it, please follow/like my Facebook Fan page. I keep it up to date with all the projects I am working on and promote opportunities for others when I hear of them.