Earlier this year The Commonwealth Bank of Australia launched a ‘Time For Can Campaign’.
Shortly after, they released a commercial, featuring Emmy award-winning actress Toni Collette, reading ‘An Ode To Can’ poem. See the video here.
The poem was set to inspire Australians to see the Commonwealth Bank as a business that provides opportunities and promotes a better way of living.
A few months ago I shot a short commercial for United Voice as a response to The CBAs Time For Can Campaign.
The ‘Ode to Commbank’ commercial focuses on how The Commonwealth Bank only pays it’s cleaners $17 an hour, a rate which would make it extremely difficult those employees to make ends meet as it puts them just above the poverty line.
Can Australia’s richest bank afford to do better? With $7.1 billion in profit, we believe the Commonwealth Bank of Australia can.
United Voice is launching it’s own timeforcan campaign to highlight the disparity between CommBank’s advertising rhetoric and the reality the big bank creates for cleaners.
Check out the site and video here and share with your friends!
To support this worthy cause, sign the petition here.
Ode To Can
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